Instant book: Is this the beginning of the end for direct hotel bookings?

By Paul Mulcahy, Senior Vice President Commercial and member of the Executive Committee at Mövenpick Hotels and Resorts | 7 Mar 17

What is the future of the OTAs’ new direct booking model? As Mövenpick’s Paul Mulcahy explains, it poses a further threat for hotels, as they will continue to lose control over more and more of the guest online customer journey and thus their ability to brand build and differentiate themselves relative to the competition.

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About Mövenpick Hotels & Resorts

Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff members, is represented in 24 countries with 80 hotels, resorts and Nile cruisers currently in operation. More than 30 properties are planned or under construction, including Chiang Mai and Koh Samui (Thailand), Palawan (Philippines), Sanya (Hainan Island, China) and Djerba (Tunisia). Focusing on expansion in its core markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate about delivering premium service and culinary enjoyment - all with a personal touch. Committed to sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe certified hotel company in the world. The hotel company is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).
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