Instant book: Is this the beginning of the end for direct hotel bookings?
Paul Mulcahy, SVP Commercial (Distribution, Sales and Marketing, Digital, Revenue Management) | 7 Mar 17
What is the future of the OTAs’ new direct booking model? As Mövenpick’s Paul Mulcahy explains, it poses a
further threat for hotels, as they will continue to lose control over more and more of the guest online customer
journey and thus their ability to brand build and differentiate themselves relative to the competition.
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About Mövenpick Hotels & Resorts
Mövenpick Hotels & Resorts, an international upscale hotel management company with over 16,000 staff
members, is represented in 24 countries with 80 hotels, resorts and Nile cruisers currently in operation.
More than 30 properties are planned or under construction, including Chiang Mai and Koh Samui (Thailand),
Palawan (Philippines), Sanya (Hainan Island, China) and Djerba (Tunisia). Focusing on expansion in its core
markets of Europe, Africa, the Middle East and Asia, Mövenpick Hotels & Resorts specialises in business and
conference hotels, as well as holiday resorts, all reflecting a sense of place and respect for their local
communities. Of Swiss heritage and headquartered in Zurich, Mövenpick Hotels & Resorts is passionate
about delivering premium service and culinary enjoyment - all with a personal touch. Committed to
sustainable environments, Mövenpick Hotels & Resorts has become the most Green Globe certified hotel
company in the world. The hotel company is owned by Mövenpick Holding (66.7%) and the Kingdom Group
(33.3%). visit website