Emerging developments in the CRS market and their implications for hotels | By Michaela Papenhoff
Michaela Papenhoff, Managing Director at h2c GmbH | 6 Mar 17
The CRS landscape is seeing dynamic changes. Michaela Papenhoff, Managing Director of Düsseldorf-based
provides us with some valuable perspective. Although hotels talk to their guests every day, the hospitality
industry is still far behind the retail industry when it comes to system integration, customization and
she says. Hotels and vendors as well as consultants must put their heads together to initiate the change
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H2c inspires success in hospitality commerce. Our passion to translate marketplace complexities into
actionable strategies shapes our relationships. The goal: clients are confidently in control. We live hospitality
marketing, distribution and technology! H2c’s hotel content optimization enables effective distribution across
a multitude of platforms. Frequent hospitality and tourism research studies simplify global online travel
complexities for our clients. Our business performance benchmarks and distribution system specifications
often identify upcoming technology trends, resulting in deep market insights.