Emerging developments in the CRS market and their implications for hotels | By Michaela Papenhoff

By Michaela Papenhoff, Managing Director at h2c GmbH | 6 Mar 17

The CRS landscape is seeing dynamic changes. Michaela Papenhoff, Managing Director of Düsseldorf-based h2c, provides us with some valuable perspective. Although hotels talk to their guests every day, the hospitality industry is still far behind the retail industry when it comes to system integration, customization and digitization, she says. Hotels and vendors as well as consultants must put their heads together to initiate the change needed.

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About h2c GmbH

H2c inspires success in hospitality commerce. Our passion to translate marketplace complexities into actionable strategies shapes our relationships. The goal: clients are confidently in control. We live hospitality marketing, distribution and technology! H2c’s hotel content optimization enables effective distribution across a multitude of platforms. Frequent hospitality and tourism research studies simplify global online travel complexities for our clients. Our business performance benchmarks and distribution system specifications often identify upcoming technology trends, resulting in deep market insights.
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