Intellectual property in the digital world
By
Ruth Walters, Garvey Schubert Barer; Hospitality Law and Intellectual Property | 7 Mar 17
The digital world is a vast, Amazonian river of intellectual property (IP)—software, brands, photos, video clips,
music, guest information, guest reviews—flowing quickly in every direction. Almost any significant issue
arising in
this space highlights the juxtaposition between an IP owner’s desire—in some cases legal obligation—to
control
and protect its content (i.e. intellectual property) with the desire to have content exposed to more and
different
consumers and potential consumers, across ever proliferating channels. Ruth Walters of the Seattle-based
law
firm Garvey Schubert Barer provides some valuable legal insights and advice for us in the hotel world.
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About Garvey Schubert Barer
Members of Garvey Schubert Barer’s Hospitality, Travel and Tourism group are well-versed with an
industry operating under the ancient “law of innkeepers, bailments and barter,” while at the same
time, drafting and negotiating real estate purchase and sale agreements, management agreements,
franchise agreements, group sales agreements and intellectual property licenses for today’s business
needs. From traditional real estate acquisitions, disposition and financings to high-end restaurant
concept protection to technology agreements for the very latest geo-location mobile apps (fully
integrating client and guest content across brand websites to multiple social media platforms), our
attorneys' substantive knowledge has been perfected by years of collective experience applying it to
real-world, practical issues facing owners and operators in the hospitality, travel and tourism
industries.
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