Projections for 2017 and beyond by STR, CBRE and PKF all call for anemic occupancy growth at best,
notwithstanding record occupancy levels for the U.S. hospitality industry. With Revenue Per Available Room
(RevPAR) growth projections at inflationary levels (2.5 - 3.5 percent, or so), it is clear that expectations call for
Average Daily Rate (ADR) growth to continue, but will it?
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About Revenue Matters
Revenue Matters distinguishes itself by providing industry-recognized Revenue
Generation Services for the hospitality and tourism verticals. Through our impactful
methodologies, we adopt a holistic approach to optimizing total property performance.
In order to achieve this high result-driven watermark, we research and provide
directional guidance and/or full-service hands-on support during each step of the
revenue optimization cycle, from an Initial Property Review, Revenue Management
Process Creation and Execution to Pricing, Distribution, Social Media Management and
Executive Education. With its culmination of experience, personalization, partnerships
and responsiveness, Revenue Matters is the ideal revenue generation partner to have
in these ever-changing economic times. We focus on proactively generating revenue in
all we do.
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