Should We be Concerned About ADR? - Of Canaries and Coal Mines

By Trevor Stuart-Hill, Founder and president of Revenue Matters | 27 Dec 16

Projections for 2017 and beyond by STR, CBRE and PKF all call for anemic occupancy growth at best, notwithstanding record occupancy levels for the U.S. hospitality industry. With Revenue Per Available Room (RevPAR) growth projections at inflationary levels (2.5 - 3.5 percent, or so), it is clear that expectations call for Average Daily Rate (ADR) growth to continue, but will it?


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Revenue Matters distinguishes itself by providing industry-recognized Revenue Generation Services for the hospitality and tourism verticals. Through our impactful methodologies, we adopt a holistic approach to optimizing total property performance. In order to achieve this high result-driven watermark, we research and provide directional guidance and/or full-service hands-on support during each step of the revenue optimization cycle, from an Initial Property Review, Revenue Management Process Creation and Execution to Pricing, Distribution, Social Media Management and Executive Education. With its culmination of experience, personalization, partnerships and responsiveness, Revenue Matters is the ideal revenue generation partner to have in these ever-changing economic times. We focus on proactively generating revenue in all we do.
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