Hoteliers need to stop digital fragmentation

By Max Starkov, President & CEO at HEBS Digital | 13 Jun 17

We operate in a multi-device, multi-channel and multi-touchpoint digital world, and the hotel planning and booking customer journey is becoming increasingly complex as a result.  In fact, according to Google, the average consumer engages in more than 38,000 digital moments in a 60-day booking window.


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About HEBS Digital

Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City ( HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 350 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards (as well as two coveted Platinum Awards), Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
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