Will Technology Replace Customer Service in Hotels?

By Daniel E. Craig, Founder, Reknown | 26 Jun 17

On recent travels, I've noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings it out of the back-of-house and into the hands of guests.


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About Reknown

Reknown provides strategy, training and guidelines to hotels and travel organizations worldwide in digital marketing, social media, reputation management and service excellence. A former hotel general manager and marketing executive, founder Daniel Edward Craig is the author of numerous articles, three hotel-based novels and a popular blog. He is a frequent speaker at industry conferences across Europe and North America.
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