Over the past several years the Google Ecosystem has become a fully integrated advertising platform where all advertising formats are intertwined and work in concert, user engagement in the upper funnel influences conversions in the lower funnel, and a campaign in one advertising format influences the results from all other formats. Hotel marketers should no longer be fixated on stand-alone results from the various advertising initiatives on Google, but rather focus on blended results from the entire Google Ecosystem, including the Google Search Network, GDN, RLSA, Google Hotel Ads, and Gmail Ads, among others. In other words, if you invest $10,000 in the Google Ecosystem, what would the return be? 5 times? 10 times? 15 times?
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About HEBS Digital
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital
design and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has
pioneered many of the “best practices” in hotel digital marketing and website revenue optimization,
as well as a range of
industry-first digital technology applications. The firm has won more than 350 prestigious industry
awards for its digital
marketing and website design services, including numerous Adrian Awards (as well as two coveted
Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive
Media Awards, and
IAC Awards. visit website
Foresight and innovation in the global hotel industry