While it's unlikely that Mary and Joseph left a scathing TripAdvisor review after being turned away at the Inn in Bethlehem, hotel reviews have been around, in various forms, since the first hotel opened its doors. As with many other human activities (relationships, journalism/information sharing, etc), "reviews" have become digital. And like those other activities, entire ecosystems have sprung up to support this new channel.
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TrustYou’s Mission is to positively influence travelers’ decisions. Reviews and user-generated content
now rank #1 in influencing travelers’ hotel selections and industry reputations. Digesting all of these
opinions, however, is beyond any one person’s capacity. Each day things become more complicated
because millions of new opinions in thousands of formats and dozens of languages enter the fray.
TrustYou searches, analyzes and distills hundreds of millions of opinions scattered across this vast,
fragmented market. Our products are extensively used by suppliers – hotels, accommodations,
restaurants – to provide travelers with better services and enhanced offerings by monitoring,
surveying and acting upon all worldwide guest feedback. Travel intermediaries – OTAs, meta-search,
destination marketers – use TrustYou’s Meta-Reviews™ to help travelers purchase wisely. TrustYou’s
Meta-Reviews™ are based solely on verified travel reviews. They do not include data from
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