Hotel technology has seen some amazing progress – though it may seem to be in a state of chaos at the moment, writes Pete Simpson. In this article, he makes a compelling case for coming together to build an “Enterprise Hospitality Framework” that would allow the industry to extend the hospitality eco-system beyond the confines of the hotel, and deliver amazing, targeted, data-driven recommendations and offers to customers. To make this happen, he says, it will require fearless vendors and the combined voice of the hotel chains.
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Hotel software made in Germany.
protel is the hotel PMS and platform pioneer with over 14,000 hotel customers in 90+ countries. protel’s enterprise hospitality platform - based around the enterprise service bus, protel.I/O, and the cloud-based PMS, protel AIR - is a breakthrough for the industry. It’s the only technology that allows hotels with multiple integrations to aggregate all specialist technology behavior to an intermediate level, accessible directly from within the PMS.
Now, via the protel MARKETPLACE, hotels have a secure, vendor-neutral, open infrastructure to store, access, integrate, and use their data from any guest touchpoint in real-time. As a result, hotel CEO’s, CIO’s and CMO’s can take control of their technology infrastructure and create best of breed ecosystems that deliver best-in-class guest experiences. protel’s global headquarters were established over 25 years ago in Dortmund, Germany, and U.S. headquarters are in Atlanta, Georgia.
For further information, please visit www.protel.net
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