Attracting the frictionless consumer

By Michael Schubach, Vice President of Product Management for Infor Hospitality | 20 Nov 17

For hoteliers, the rapid ascent of OTAs and sharing economy models threaten to dilute even the strongest brands. But the rapid technology evolution doesn’t have to leave brand loyalty behind, writes Infor’s Michael Schubach. One need only look at the immediacy and convenience of making an Amazon purchase to see why today’s consumers are expecting that same personalized experience from all of their buying transactions. By embracing digital disruption, he says, hoteliers can lead the way, even in the age of Amazon.

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About Infor

Infor is fundamentally changing the way information is published and consumed in the enterprise, helping 70,000 customers in more than 200 countries and territories improve operations, drive growth, and quickly adapt to changes in business demands. Infor offers deep industry-specific applications and suites, engineered for speed, and with an innovative user experience design that is simple, transparent, and elegant. Infor provides flexible deployment options that give customers a choice to run their businesses in the cloud, on-premises, or both.
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