Closing the loop on the travel journey
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant, Margaret Mastrogiacomo , EVP, Strategy at NextGuest | 22 Nov 17
Hotel marketers can no longer afford to have a fragmented customer engagement and acquisition approach, but should engage online travel consumers throughout their complex journey, write Max Starkov and Margaret Mastrogiacomo. How do you achieve a 360-degree past and future guest engagement, retention, and acquisition strategy? They outline an action plan here.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.
Proceed to download
NextGuest provides hoteliers with everything they need to thrive in the digital world. Through its subsidiary divisions, the company provides digital marketing, CRM services, technology solutions, and high-level consulting to some of the world’s top hotel brands. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. Each arm of the company offers stand-alone services, while together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.visit website