Over the last years, the hotel industry has massively reaped the low hanging fruit of eco-efficiency. Several sustainability champions have surely gone further, but the majority of hotels still approach sustainability as a cost reduction opportunity. However, as Elena Cavagnaro and Frans Melissen write, sustainable development demands radically new business models able to create long-term value on an environmental, social and economic dimension.
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International Hospitality Management at Stenden Hotel Management School
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