Changing the role of host: From pampering guests to truly engaging with them

By Elena Cavagnaro, Professor of Sustainability in Hospitality and Tourism at Stenden University of Applied Sciences, Frans Melissen, Professor Sustainable Business Models, NHTV Breda University of Applied Sciences | 15 Dec 17

Over the last years, the hotel industry has massively reaped the low hanging fruit of eco-efficiency. Several sustainability champions have surely gone further, but the majority of hotels still approach sustainability as a cost reduction opportunity. However, as Elena Cavagnaro and Frans Melissen write, sustainable development demands radically new business models able to create long-term value on an environmental, social and economic dimension.

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