Why certify your hotel as sustainable?

By Randy Durband, CEO at Global Sustainable Tourism Council (GSTC) | 19 Dec 17

Certification of hotels for sustainability has been around for a quarter of a century. Thousands of hotels have become certified, but they represent a small percentage of hotels throughout the world. Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC), makes the case for joining the properties that have undergone this process.

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About Global Sustainable Tourism Council (GSTC)

The Global Sustainable Tourism Council (GSTC) establishes and manages global sustainable standards with the aim of increasing sustainable tourism knowledge and practices among public and private stakeholders. The GSTC is independent and neutral, serving the important role of managing its global baseline standards for sustainability in travel and tourism. It is mostly a volunteer organization, consisting of experts in sustainable tourism and supported by organizations and individuals with a passion for ensuring that meaningful standards are available globally for sustainability in travel and tourism. Financial support from donations, sponsorship, and membership fees are critical to our own sustainability.
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