Sustainability in the European hotel industry: towards a strategic orientation

By Demian Hodari, Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL), Michael Sturman, Professor of Human Resource Management at Rutgers University, Samrah AlShawi, Project Manager at the Ecole hôtelière de Lausanne | 5 Mar 19

Corporate Social Responsibility (CSR) programs are supposedly useful for helping companies to manage the triple bottom line of “Profit, People and Planet” – in other words, their impact on the environment (planet), their community and standard of living (people), and their economic responsibility (to generate profits). While many studies have examined managerial perceptions about CSR’s importance, Prof. Demian Hodari at the Ecole hôtelière Lausanne, Prof. Michael Sturman of Rutgers, and Research Associate Samrah AlShawi from the Ecole hôtelière Lausanne examined the actual levels and benefits of its implementation at the hotel property level.

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About Ecole hôtelière de Lausanne (EHL)

EHL Ecole hôtelière de Lausanne (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions. The School is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star.
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