Foresight and innovation in
the global hotel industry

Sustainability in the European hotel industry: towards a strategic orientation | By Prof. Demian Hodari, Prof. Michael Sturman and Samrah AlShawi

Professor of Human Resource Management at Rutgers University
Project Manager at the Ecole hôtelière de Lausanne
Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL)
Michael Sturman darkMichael Sturman lightSamrah AlShawi darkSamrah AlShawi lightDemian Hodari darkDemian Hodari light

Synopsis

Corporate Social Responsibility (CSR) programs are supposedly useful for helping companies to manage the triple bottom line of “Profit, People and Planet” – in other words, their impact on the environment (planet), their community and standard of living (people), and their economic responsibility (to generate profits). While many studies have examined managerial perceptions about CSR’s importance, Prof. Demian Hodari at the Ecole hôtelière Lausanne, Prof. Michael Sturman of Rutgers, and Research Associate Samrah AlShawi from the Ecole hôtelière Lausanne examined the actual levels and benefits of its implementation at the hotel property level.