Certification as storytelling

By Randy Durband, CEO at Global Sustainable Tourism Council (GSTC) | 5 Mar 19

Gaining certification for sustainable practices has many benefits, writes Randy Durband, CEO of the Global Sustainable Tourism Council (GSTC). It tells the world that your business opened itself to neutral external analysis that verified you’re doing what you say you’re doing. It provides greater market access to those buyers seeking an easily-verifiable way to develop a sustainable supply chain. And it provides the discipline to cover all the bases for the broad scope of what is considered “sustainable” or “responsible.”

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