Technology and brand building: Four smart practices for hotels
By
Richard Swain, Group Vice President, Brand Strategy & Identity at Huge, Chekitan S. Dev, Marketing and Branding Professor at Cornell University | 1 May 19
As hotels and hotel brands look to compete in an increasingly congested brandscape, the rush to adopt new digital technologies
to stand apart from the competition has resulted in many rushing headlong into adopting technology, sometimes with negative
consequences. Richard Swain of Huge and Prof. Chekitan S. Dev of Cornell University explain.
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About School of Hotel Administration at the Cornell SC Johnson College of Business
The School of Hotel Administration at the Cornell SC Johnson College of Business is shaping the global knowledge
base for hospitality management through leadership in education, research, and industry advancement. Accredited
by the Association to Advance Collegiate Schools of Business (AACSB), the school provides management instruction
in the full range of hospitality disciplines, educating the next generation of leaders in the world's largest industry.
Founded in 1922 as the nation's first collegiate course of study in hospitality management, the Cornell School of
Hotel Administration is recognized as the world leader in its field.
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