The truth about technology adoption in the hotel industry

By Alan Young, President of Puzzle Partner Ltd. | 3 May 19

Change is good – and often needed – but as Puzzle Partner’s Alan E. Young asks: Is it always welcomed? As we witness the gradual (or in some cases, rapid) evolution of new technology, we also witness the adoption process which follows suit. In some cases, new tech is widely celebrated, and in others, it may fall flat or be left behind.

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About Puzzle Partner Ltd.

Puzzle Partner Ltd. is a boutique marketing agency focused exclusively on complex B2B initiatives for the travel and hospitality technology industry. We are experts at combining strategy and tactical execution in a way that doesn’t just maximize a company’s potential; it redefines it. By delivering influential content, marketing services, and public relations rooted in the skills of our team and tested through real-world experience, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. We incorporate a holistic blend of paid, earned and owned media, along with creative services, into an integrated communications strategy to drive brand awareness ahead of competitors and deliver impactful business results. To learn more visit ​puzzlepartner.co​.
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