Foresight and innovation in
the global hotel industry

Give us a platform we can build on | By Lyle Worthington

Technology Executive and Consultant & Past President of HFTP Global
Lyle Worthington darkLyle Worthington light

Synopsis

Too many software developers in this industry are focused on building a product, writes Lyle Worthington. They still view the interfaces to it, and data inside, as part of their product. Instead, their products should be platforms as well – ones that anyone can build on.

Lyle Worthington darkLyle Worthington light
Lyle Worthington
Technology Executive and Consultant & Past President of HFTP Global
HFTP
The Social Hub
Amsterdam, Netherlands, The
More
The Social Hub is a diverse community where people come to learn, stay, work, and play – previously known as The Student Hotel. Designed to create meaningful, fun experiences, The Social Hub is your neighbourhood hub to discover, do better and make an impact; it's your space to call home. Whether you're a local, traveller, student or professional, The Social Hub connects you with passionate people from all walks of life to meet, share ideas and experiences. And it all happens under one hub. You'll find hotel rooms, student accommodation, coworking and event spaces, restaurants and bars, a gym, lounges – everything that brings people together. HYBRID HOSPITALITY LEADERS From design-savvy travelers to next-gen entrepreneurs, The Social Hub welcomes thousands of guests annually to its expanding portfolio of urban properties across Europe. Purpose-built or housed in historic converted buildings, The Social Hub’s industry-leading concept provides blended and flexible spaces to learn, stay, work and play for a night, a week, a month or a year – true, hybrid hospitality. Founded in 2012, The Social Hub, formerly known as The Student Hotel, is headquartered in Amsterdam and has more than 800 employees. All The Social Hub properties offer a mixed-use with accommodation, bars, restaurants, gyms, retail shops, meeting and event spaces and high-profile, co-working spaces. With over 11,000 rooms in Europe open and under development, The Social Hub aims to offer unique experiences to its community of international guests and locals. The Social Hub’s total locations amount to 23, with 13 properties open in; Berlin, The Hague, Delft, Vienna, Groningen, Eindhoven, Maastricht, Rotterdam, Paris, Florence, Bologna and two in Amsterdam, opening 2022 are Madrid, Barcelona and Toulouse and seven more by 2025 including Porto, San Sebastián, Glasgow, Rome, Florence Belfiore, Lisbon and Turin. ON A RESPONSIBLE AND IMPACTFUL JOURNEY The Social Hub is on a journey to be as responsible and impactful as possible – both in how we build our properties and how we engage with our communities. Our properties are developed and managed in accordance with BREEAM and GRESB standards and through our event programming we aim to inspire and activate our communities to contribute to a fairer and greener world. The Social Hub will start its journey towards B Corp Certification in 2023.