Why associations matter

By Michael Blake, Executive Vice President & CEO at Hotel Technology Next Generation (HTNG) | 24 May 19

Ever wonder what all the hotel industry associations out there do? Michael Blake of HTNG and David Sjolander of OpenTravel Alliance walk us through the maze of acronyms and explain why they are an indispensible part of the industry landscape: they’re in it for the long-haul, and their continued success depends on serving the needs of their members

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About Hospitality Technology Next Generation (HTNG)

Hospitality Technology Next Generation is the premier technology solutions association in the hospitality industry. HTNG is a nonprofit organization with members from hospitality companies, technology vendors to hospitality, consultants, media and academic experts. HTNG's members participate in focused workgroups to bring to market open solution sets addressing specific business problems. HTNG fosters the selection and adoption of existing open standards and also develops new open standards to meet the needs of the global hospitality industry.
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