Is your hotel using its website to its full potential?

By Michael Toedt, Managing Director at Dailypoint Gmbh | 22 May 19

The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.

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About dailypoint™

dailypoint™ is the leading solution to benefit from the ever-growing amount of data, called Big Data, for individual Hotels and Hotel-Chains. dailypoint™ collects data from all relevant sources, like the PMS, POS, Website, Newsletter and Wi-Fi and creates a central and consolidated profile for each guest above all existing channels using patented data cleansing processes and artificial intelligence. This means, dailypoint™ transforms data into knowledge and into a real and usable asset! The cloud based SAAS solution dailypoint™ offers a Central Data Management (CDM) platform to combine the areas of Customer Relationship Marketing (CRM), Customer Relationship Analytics (CRA) and Customer Relationship Operations (CRO) in one system and can be combined with all leading hotel software systems. dailypoint™ is GDPR compliant and contains of four different products, all on the same dailypoint™ cloud platform: kissCRM by dailypoint™, dailypoint™ 360° CDM/CRM, dailypoint™ BOOKING MANAGER, SMART WLAN by dailypoint™.
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