Foresight and innovation in
the global hotel industry

Is your hotel using its website to its full potential? | By Michael Toedt

CEO and Founder, dailypoint
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Synopsis

The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.