Is your hotel using its website to its full potential?

By Michael Toedt, Managing Director at Dailypoint Gmbh | 22 May 19

The website is crucial for a hotel to market itself and a vital booking channel. Yet, most hotel websites aren’t being used to their full potential, writes dailypoint’s Michael Toedt. The reason for this is simple, the possibilities are unknown, or the wrong models are used.

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About dailypoint™

dailypoint™ is the leading Data Management and CRM platform for sophisticated individual hotels and hotel groups. dailypoint™ collects data from all relevant sources such as PMS, POS, website, newsletter or WiFi and automatically creates a central and consolidated guest profile. In 350 steps, the data is processed and enriched by means of artificial intelligence (AI) to create a guest profile never seen before.

 The cloud-based SAAS solution consists of 15 modules and is complemented by the dailypoint™ Marketplace with more than 140 solution partners. dailypoint™ not only offers measurable marketing, but also covers the entire customer journey and thus supports all departments within a hotel. The integrated Privacy Dashboard is also the central element for the technical implementation of the GDPR.

 dailypoint™ is headquartered in Munich, Germany and is sold and supported worldwide directly or through its distribution partners D-EDGE and XNProtel.

dailypoint™ consists of three 3 interrelated areas: the dailypoint™ Data Management platform, the CRM & E-Marketing Suite and Loyalty. Within these three areas dailypoint™ offers 15 modules:

  • Data Laundry
  • Booking Manager
  • Campaign Manager
  • Guest Information System
  • Website Connect
  • Privacy Dashboard
  • Voucher System
  • Loyalty Program
  • Online Reputation Management
  • Profile Engine
  • Smart Wireless
  • Event Calendar
  • Business Intelligence
  • Basic Sales
  • API / Webservice

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