Get into the blue ocean

By Frank Wolfe, Chief Executive Officer (CEO) at HFTP | 10 May 19

What makes your hotel stand out? The secret to success in today’s complex hospitality industry lies in the answer to that question, writes HFTP CEO Frank Wolfe. Many times it seems that the only thing that distinguishes one property from another is the sign on the front of the building. What will make today’s traveler chose yours when they are looking for a place to stay?

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About Hospitality Financial and Technology Professionals (HFTP)

HFTP is the professional non profit association for financial and IT personnel working in hotels, resorts, clubs, casinos, restaurants, and other hospitality-related businesses. The association provides continuing education and networking opportunities thousands of members and stakeholders globally. HFTP also administers the examination and awards the certification for the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in 1952 as the National Association of Hospitality Accountants. HFTP owns and produces several global products including the Hospitality Industry Technology Exposition and Conference, HITEC, Pineapplesearch.com, HFTP Club Summit, HFTP Club Forum, and the Uniform System of Accounting for the Lodging Industry (USALI). HFTP has offices in Austin, Texas, USA, Hong Kong, SAR,, and Dubai, U.A.E.
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