'OK Google, find me a nice hotel for my weekend break in Berlin.'

By Peter O’Connor, Chaired Professor of Digital Disruption at ESSEC Business School | 28 May 19

One of the biggest factors that drive the adoption of any technology is whether it reduces friction, i.e. does it make things easier for a customer to do business with a company? As Peter O’Connor of Essec explains, communicating with our computers and devices using our own voices will do just that. But are we ready for this new disruption?

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About ESSEC Business School

With 30 years of experience in hospitality management, ESSEC offers an MSc in Hospitality Management program. Recognized worldwide and taught by the industry's leading professionals and professors, our program prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career.
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