Foresight and innovation in
the global hotel industry

'OK Google, find me a nice hotel for my weekend break in Berlin.' | By Peter O'Connor

Professor of Strategy at University of South Australia Business School
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Synopsis

One of the biggest factors that drive the adoption of any technology is whether it reduces friction, i.e. does it make things easier for a customer to do business with a company? As Peter O’Connor of Essec explains, communicating with our computers and devices using our own voices will do just that. But are we ready for this new disruption?