Independent hotels: An action plan to win the direct booking

By Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant | 4 Jun 19

Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories, writes HEBS Digital founder Max Starkov, focusing respectively on guest engagement, guest acquisition, and guest retention. Hoteliers have no choice but to be effective in all of these three categories.

This edition of the Hotel Yearbook is made available to you by PineappleSearch.

Proceed to download

About NextGuest merged with Cendyn

Cendyn and NextGuest have combined to create the largest scalable CRM and Digital Marketing provider for the hospitality industry. Please visit Cendyn’s profile to stay updated on all Cendyn activity.
visit website


Would you like to to subscribe to our newsletter and receive updates on new editions via email?