Hotel marketers have acquired an unhealthy dependence on performance marketing, writes Reknown’s Daniel E. Craig. They pay to generate clicks and conversions, but as he explains, this occurs when travelers have already decided on their destination and are making their ultimate choice of hotel. Instead, we should be focusing on creating demand.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.Proceed to download
Would you like to to subscribe to our newsletter and receive updates on new editions via email?