Digital marketing & revenue management: Powerful partners in profitability

By Tammy Farley, President & Co-Founder, The Rainmaker Group | 7 Apr 19

A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley, President & Co-Founder of The Rainmaker Group. But they each play an indispensible – though complementary – role in successfully marketing the hotel. Here’s her analysis.

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About The Rainmaker Group

The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the table more than 20 years of experience in revenue optimization and the successful deployment of revenue management solutions internationally. Over the years, Bruce and Tammy built a solid customer base and a management team that shares their passion for creating and nurturing customer relationships, and for delivering products that continue to deliver outstanding quantifiable returns for customers. In 2012, following an extended period of extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from Norwest Venture Partners (NVP) to further accelerate growth.
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