Digital marketing & revenue management: Powerful partners in profitability
Tammy Farley, President & Co-Founder, The Rainmaker Group | 7 Apr 19
A hotel’s revenue optimization team and its digital marketing team my not always see eye to eye, writes Tammy Farley,
President & Co-Founder of The Rainmaker Group. But they each play an indispensible – though complementary – role in
successfully marketing the hotel. Here’s her analysis.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.
Proceed to download
About The Rainmaker Group
The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the
table more than 20 years of experience in revenue optimization and the successful deployment of revenue
management solutions internationally.
Over the years, Bruce and Tammy built a solid customer base and a management team that shares their
passion for creating and nurturing customer relationships, and for delivering products that continue to
deliver outstanding quantifiable returns for customers. In 2012, following an extended period of
extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from
Norwest Venture Partners (NVP) to further accelerate growth.visit website