The keys to successfully positioning your hotel brand

By RJ Friedlander, CEO of ReviewPro | 7 Apr 19

ReviewPro’s RJ Friedlander asks one of the key questions in marketing: In a time when it seems like every other week another hotel brand launches, consolidates, or diversifies, how do you differentiate and maintain your brand image? He advocates paying close attention to a number of critical elements.

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About ReviewPro

ReviewPro is the world leader of Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company’s cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational/service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.rs.
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