The keys to successfully positioning your hotel brand

By RJ Friedlander, CEO of ReviewPro | 14 Jun 19

ReviewPro’s RJ Friedlander asks one of the key questions in marketing: In a time when it seems like every other week another hotel brand launches, consolidates, or diversifies, how do you differentiate and maintain your brand image? He advocates paying close attention to a number of critical elements.

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About ReviewPro

ReviewPro, a Shiji Group brand, offers over a decade of experience and investment in innovation to ensure we continue to be the benchmark of the hospitality industry. Our cloud-based Guest Experience Platform includes Hotel Reputation, Guest Surveys, Case Management, and Messaging Automation. Shiji’s ReviewPro owns the industry-standard online reputation score, the Global Review Index™️ (GRI), a propriety algorithm based on review data collected from +175 OTAs and review sites in +45 languages. With over, 60,000 establishments in +150 countries, Shiji’s ReviewPro offers the technology, support, and education to empower hoteliers to be better. 


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