Engaging guests with authentic experiences

By Robert A. Gilbert, President and CEO of the Hospitality Sales & Marketing Association International (HSMAI) | 18 Apr 19

The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes before they even think about connecting with you. That’s a major takeaway from two of the big winners in HSMAI’s 2018 Adrian Awards competition, which recently honored creativity and innovation in hospitality advertising, digital marketing, and public relations. Robert Gilbert, President of HSMAI, walks us through these award-wining performances.

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About The Hospitality Sales and Marketing Association International (HSMAI)

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI's Affordable Meetings, Adrian Awards, and Revenue Management Strategy Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
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