Daniel E. Craig

Founder, Reknown

Daniel E. Craig is a former hotel general manager, author, and the founder of Reknown, a consultancy that provides digital marketing strategy, content development and reputation strategy to the travel, hotel and technology industries worldwide. Visit www.reknown.com.

Daniel E. Craig is a former hotel general manager, author, and the founder of Reknown, a consultancy that provides digital marketing strategy, content development and reputation strategy to the travel, hotel and technology industries worldwide. Visit www.reknown.com.

Yearbook Articles

• Yes, clicks and conversions are important, but don’t forget about brand marketing
  The HOTEL Yearbook Special Edition - Digital Marketing 2020
  Global|Revenue Management|Digital Marketing
• Online reputation management: To 2017 and beyond
  The HOTEL Yearbook Special Edition - Digital Marketing 2017
  Global|Property Technology|Reputation Management|Digital Marketing|Big Data

Other Articles

• Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric
  28 Jun 19
• So You Want to Host a Webinar
  25 Jun 19
• Content Marketing Tips for Travel Tech
  7 Jun 19
• Hotel Brands Under Attack: How to Stay Relevant
  30 May 19
• Will Technology Replace Customer Service in Hotels?
  26 Jun 17
• So You Want to Be a Consultant
  8 Jun 17
• The Incredible Shrinking Hotel Industry
  24 Jan 17
• Does It Really Pay to Book Direct?
  24 Oct 16
• As the Big Players in Travel Diversify, Hotels Pursue New Strategies
  13 May 16
• Eight Service Strategies for Earning Five-star Reviews
  29 May 14
• Is Facebook A Sales, Marketing Or Customer Service Channel?
  11 Mar 14
• Blurred lines: hotel public relations in the age of social media
  5 Feb 14
• Exclusive advice for hotels from Google, TripAdvisor, Facebook and Twitter
  9 Jan 14
• Hotel Social Media Strategies in 2014: Painfully Authentic, Help not Hype, and 24/7 Coverage
  19 Dec 13
• Nine Best Practices for Hotels on Twitter
  12 Nov 13
• OTAs, reviews and the new comp set: a case study for hotels
  8 Oct 13
• Eight Key Strategies for Climbing TripAdvisor Rankings
  4 Sep 13
• Google for Hotels: Q+A with David Zammitt, Google Travel Industry Manager
  19 Jun 13
• Social Media and Reputation Management for Hotels: Eight Key Takeaways
  4 Jun 13
• Trends in Hotel Marketing: Social Search, Utility Marketing and Converged Media
  23 Apr 13
• Is Your Hotel Prepared for a Social Media Crisis?
  20 Feb 13
• How to Generate More Reviews, Followers and Engagement on the Social Web
  20 Nov 12
• Taking Ownership of Reputation
  30 Oct 12
• If your hotel ranks top on TripAdvisor, are you not charging enough?
  15 Oct 12
• Beyond Vanity Metrics: Measuring ROI in Social Media
  19 Sep 12
• From Pricing Complaints to Personal Attacks: How to Respond to Challenging Guest Reviews
  21 Aug 12
• Social never sleeps: How to use social networks to drive higher guest satisfaction
  16 Jul 12
• For hotels, winning at the reputation management game means taking a team approach
  14 Jun 12
• For hotels, online reputation management starts on property
  15 May 12
• How Social Media Savvy is Your Hotel’s General Manager?
  13 Mar 12
• Dedicated to Social Media, Part II: InterContinental Hotels Group
  28 Feb 12
• Dedicated to Social Media, Part I: citizenM Hotels
  21 Feb 12
• TripAdvisor for Destination Marketing Organizations
  14 Feb 12
• What do travelers want? Setting hotel and travel marketing priorities in 2012
  23 Jan 12
• Are hotel groups ready for total transparency in traveler reviews?
  16 Jan 12
• Keep Exploring: Social Media and Reputation Management in Canada’s Tourism Strategy
  12 Oct 11
• Social Media Coercion: How far should hotels go to please and appease guests?
  27 Sep 11
• Social Media Ambush: When Hotel Guests Go on the Attack
  20 Sep 11
• Creating a virtuous cycle: integrating online reputation management into operations and culture
  13 Sep 11
• Google is going Places – is your business ready for the ride?
  9 Aug 11
• How to Make Compelling Video Content for Hotels
  28 Jul 11
• How to use social media to tap into the burgeoning market of Chinese travelers
  12 Jul 11
• A sample social media policy for hotels
  28 Jun 11
• The Stanley Cup Riots in Vancouver: a Case Study in Online Reputation Crisis Management
  22 Jun 11
• Help with Yelp for Hotels
  1 Jun 11
• How to Optimize Your TripAdvisor Listing
  24 May 11
• Online Reputation Manager: the Newest Position in Hotels?
  19 Apr 11
• Guest Satisfaction Index: The Next Big Measure of Hotel Performance?
  13 Apr 11
• Social Networking or Social Notworking? Social Media as a Sales Tool for Hotels
  23 Mar 11
• Social Search, Video, and Nimble Marketing: Tips for Hotels from Google’s UK Travel Industry Manager
  15 Mar 11
• Paris hotels and social media: some lagging behind, others at the forefront
  1 Mar 11
• Social media and storytelling for hotels
  11 Feb 11
• A Round-up of Social Media and Reputation Monitoring Tools for Hotels
  1 Feb 11
• The Confidence to be Transparent: Why Accor hotel group posts TripAdvisor reviews directly to its website
  21 Dec 10
• Why Hotels Get the Last Word in Online Reviews: An Interview with TripAdvisor CEO Stephen Kaufer
  26 Oct 10
• Walking after Midnight: How to Avoid Being Relocated from Your Hotel
  19 Oct 10
• Lifestyle Hotels: Boutiques with Benefits | An Interview with Hotel Indigo’s VP of Global Brand Management
  14 Oct 10
• Social Media Rock Star: An Interview with the Roger Smith Hotel
  7 Oct 10
• Tips for developing a social media program as authentic and singular as your hotel
  29 Sep 10
• A Ten-Step Program for Easing Your Hotel’s OTA Dependency
  27 Aug 10
• Is the Role of the Hotel Concierge Going Obsolete?
  27 Jul 10
• Toss That Script Aside: Tips for Generating Positive Hotel Reviews
  7 Jul 10
• About That Item You Left In Your Room...
  28 Jun 10
• The Pros and Cons of a Hotel Blog: A Retrospective
  1 Jun 10
• Best Practices for Responding to Online Hotel Reviews, Part 2
  18 May 10
• Best Practices for Responding to Online Hotel Reviews, Part I
  5 May 10
• A Social Media Refresh for Hotels
  27 Apr 10
• Sales Leadership Tips for Hotel Managers
  6 Apr 10
• Tips for Managing Online Hotel Reviews: An Interview With TripAdvisor
  26 Mar 10
• Social media for hotels: taming the beast
  8 Mar 10
• What to do when things go wrong in a hotel
  4 Feb 10
• Does social media make your head hurt? Here are a few helpful resources for hotels
  29 Jan 10
• Craig’s List: Hotel Industry Trends in 2010 -- Heavenly Deathbeds, Corporate Quilt-making and DickAdvisor™
  12 Jan 10
• A hotel prepares for the Winter Olympics
  5 Jan 10
• Who is the Voice of Social Media in Your Hotel?
  15 Dec 09
• “A Hidden Gem!” or “Lame!!!”? Online Travel Reviewers to Watch Out For
  5 Nov 09
• Online Reviews: The Bane of Hotels’ Existence or an Unprecedented Opportunity?
  21 Oct 09
• So You Want to Work in Hotels, Part II: The Interview
  17 Aug 09
• Lifestyle Hotels: Gotta Have Soul
  8 Jul 09
• So You Want to Work in Hotels... | By Daniel Edward Craig
  15 Jun 09
• Construction? What Construction? A Case Study for Hotels
  18 May 09
• Hotel Darwinism: Survival Tips for the Bold & Shameless
  3 Apr 09
• Hotel Industry Trends in 2009: Deep discounting and do-it-yourself are in, green programs and healthful food are out
  13 Jan 09
• Super-size Me: Why Everyone Gets Upgraded but You
  11 Apr 08
• You Are Where You Stay
  17 Mar 08