Margaret Mastrogiacomo

EVP, Strategy at NextGuest

Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for NextGuest clients. Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for HeBS Digital clients.
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Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for NextGuest clients. Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for HeBS Digital clients. Margaret is also a Qualified Google Advertising Professional. She has excelled in a number of roles since joining HeBS Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency. Margaret’s major accomplishments at NextGuest include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many HeBS Digital products such as Facebook Applications, Sweepstakes, and more.
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Yearbook Articles

• Closing the loop on the travel journey
  HYB Special Edition - Technology 2018
  Global|Property Technology|Travel Technology|Digital Marketing
• Smart Data marketing in hospitality: The secret to maximizing direct bookings | Max Starkov and Margaret Mastrogiacomo
  The HOTEL Yearbook Special Edition - Digital Marketing 2017
  Global|Digital Marketing|Big Data

Other Articles

• The Top 5 Things You Need to Know Now in Hotel Digital Marketing
  2 Jul 19
• The top 5 things you need to know now in hotel digital marketing: November Edition
  27 Nov 18
• The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
  20 Sep 18
• What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings
  17 Sep 18
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
  22 Jun 18
• The Top 5 Things You Need to Know Now in Hotel Digital Marketing: May Edition
  31 May 18
• Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan
  23 Apr 18
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
  21 Mar 18
• Closing the Loop on the Travel Journey
  22 Jun 17
• Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line
  10 Jan 17
• How to Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns
  18 Nov 16
• Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings
  7 Jul 16
• The Meta Search Conundrum
  1 May 15
• Does Investing in Social Media Advertising Pay for Hoteliers?
  1 Apr 15
• From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
  27 Mar 13
• Converging Social & Mobile: Why 2012 is going to be "The Year of SoLoMo"
  22 Mar 12
• Top 20 Secrets to Success in Hotel SMS Marketing
  7 Dec 11