Margaret Mastrogiacomo
Margaret Mastrogiacomo

Margaret Mastrogiacomo

Vice President, Strategy at HeBS Digital

Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for HeBS Digital clients.  Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for HeBS Digital clients.
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Margaret Mastrogiacomo leads creative strategy and provides strategic direction for marketing initiatives including copy, website design, and campaign development for HeBS Digital clients.  Her responsibilities include strategy and consulting, campaign management, new product development, and more. She has been instrumental in developing award-winning multi-channel marketing campaigns and interactive mini-sites and applications for HeBS Digital clients. Margaret is also a Qualified Google Advertising Professional. She has excelled in a number of roles since joining HeBS Digital, including spearheading the creation of the Digital Media and Creative Strategy Department by establishing and implementing internal procedures and directing a team to support this function within the agency.  Margaret’s major accomplishments at HeBS Digital include building new internal creative strategy procedures across departments and offices, working with strategic clients to build award-winning digital marketing campaigns, and the development of many HeBS Digital products such as Facebook Applications, Sweepstakes, and more.
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About HEBS Digital

Founded in 2001, HEBS Digital is headquartered in New York City and has global offices in Las Vegas, Eastern Europe, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices. Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
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