Woody  Wade
Woody Wade

Woody Wade

Scenario planning expert

Woody Wade is a specialist in scenario planning for the hospitality industry, helping companies identify and understand the trends that have the potential to change their future business landscape and thus affect their future competitiveness. He is the author of “Scenario Planning: A Field Guide to the Future” (Wiley, 2012) and of the forthcoming “Hotel Yearbook 2036” which provocatively uses fiction as a framework for exploring the industry’s very different competitive landscape two decades from now.
read more

Woody Wade is a specialist in scenario planning for the hospitality industry, helping companies identify and understand the trends that have the potential to change their future business landscape and thus affect their future competitiveness. He is the author of “Scenario Planning: A Field Guide to the Future” (Wiley, 2012) and of the forthcoming “Hotel Yearbook 2036” which provocatively uses fiction as a framework for exploring the industry’s very different competitive landscape two decades from now. Woody was previously an Executive Board member of the Geneva-based World Economic Forum, the foundation organizing the annual meeting of world leaders in Davos. He was also the Marketing Director of the Ecole hôtelière de Lausanne. He graduated in history from Indiana University and has an MBA from Harvard Business School.
show less


Yearbook Articles


Other Articles

About Wade & Company

Wade and Company, based in Lausanne, Switzerland, uses a scenario planning methodology to help organizations foresee how their future business landscape may change, a strategically important capability. Headed by Woody Wade, the company facilitates scenario generation workshops for the hotel industry and other sectors, as well as NGOs, non-profits and governments.
visit website

Would you like to to subscribe to our newsletter and receive updates on new editions via email?