Nigel Allport
Nigel Allport

Nigel Allport

Vice President - EMEA at Digital Alchemy CRM

Nigel Allport is EMEA Vice President at Digital Alchemy, the hospitality industry’s leading CRM digital marketing and guest communications company and he helps hotels and spa's drive incremental revenue and have meaningful engagement with their guests. With 25 years experience in direct selling and sales management he is an international executive, confident, decisive and recognized as always acting with integrity and professionalism.

Nigel Allport is EMEA Vice President at Digital Alchemy, the hospitality industry’s leading CRM digital marketing and guest communications company and he helps hotels and spa's drive incremental revenue and have meaningful engagement with their guests. With 25 years experience in direct selling and sales management he is an international executive, confident, decisive and recognized as always acting with integrity and professionalism.


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About Digital Alchemy

Founded in 1999, Digital Alchemy pioneered virtually every email-based concept used in the hospitality industry. Its email templates are mobile optimized and the company offers the industry’s first Facebook-email integration to attract guests. Digital Alchemy provides dynamic 2-way mobile messaging on one integrated platform and creates clients’ email designs in-house to free staff for other activities. To verify results for clients the company delivers accurate real-time campaign revenue reporting. Digital Alchemy continuously innovates new solutions that include integrated spa CRM functionality.
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