Chekitan S. Dev
Chekitan S. Dev

Chekitan S. Dev

Marketing and Branding Professor at Cornell University

Chekitan S. Dev is an award-winning teacher of marketing and branding at Cornell University's School of Hotel Administration (SHA). Recognized as the leading authority on hospitality marketing and branding, Dev has published over 100 research papers in the very best journals, including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, and Cornell Hospitality Quarterly, and is the author of Hospitality Branding (Cornell University Press, 2012).

Chekitan S. Dev is an award-winning teacher of marketing and branding at Cornell University's School of Hotel Administration (SHA). Recognized as the leading authority on hospitality marketing and branding, Dev has published over 100 research papers in the very best journals, including the Journal of Marketing, Journal of Marketing Research, Harvard Business Review, and Cornell Hospitality Quarterly, and is the author of Hospitality Branding (Cornell University Press, 2012).


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About CHR

The Cornell Institute for Hospitality Labor and Employment Relations was established in 2013 as a platform for students, employers, employees, unions, and their advocates involved in the hospitality industry. The institute's mission is to support educational programs, sponsor and disseminate research, and hold conferences and roundtables dedicated to modernizing labor and employment relations, analyzing labor and employment law, and improving human resource management and leadership in the hospitality industry. To achieve this goal, the institute supports classes focusing on labor and employment relations; disseminates empirical, theoretical, and doctrinal scholarship; and sponsors conferences and roundtables.
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