Riko van Santen
Riko van Santen

Riko van Santen

Vice President Digital Strategy, Loyalty & Distribution at Kempinski Hotels

Riko is based at Kempinski's headquarters overseeing the Distribution, E-Commerce, Revenue Management, and Loyalty disciplines. In this position, he architects the strategic direction of the company's digital marketing, pricing and guest engagement initiatives. Prior to joining Kempinski, Riko oversaw 1,100 properties under 7 brands ranging from budget to high end luxury, as Vice President Distribution and E-Commerce at Louvre Hotels Group, a Starwood Capital company based in Paris, France.
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Riko is based at Kempinski's headquarters overseeing the Distribution, E-Commerce, Revenue Management, and Loyalty disciplines. In this position, he architects the strategic direction of the company's digital marketing, pricing and guest engagement initiatives. Prior to joining Kempinski, Riko oversaw 1,100 properties under 7 brands ranging from budget to high end luxury, as Vice President Distribution and E-Commerce at Louvre Hotels Group, a Starwood Capital company based in Paris, France. Riko began his career gaining front office and operational experience at the Hotel Okura, followed by revenue and digital marketing positions at Utell/Pegasus Solutions, NH Hoteles, and Golden Tulip Hotels. Riko constantly embraces the rise of technology deployment in the hospitality industry, translating technical advances into market growth. Riko graduated with an Honours degree in Hospitality Management from Middlesex University, London.
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About Kempinski

Created in 1897, Kempinski Hotels is Europe"s oldest luxury hotel group. Kempinski"s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 75 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world"s largest alliance of independent hotels, which celebrated its tenth anniversary in 2014.
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