Fernando Vives
Fernando Vives

Fernando Vives

Chief Commercial Officer and member of the Management Committee at NH Hotel Group

Fernando Vives is Chief Commercial Officer and member of the Management Committee at NH Hotel Group. Previously he was Senior Vice President Commercial Strategy & Pricing. An expert on revenue management, commercial practices and distribution, he gained experience in both urban hotels and resorts working at international hospitality companies such as Melia Hotels International, Hesperia, the Ritz and Le Meridien.
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Fernando Vives is Chief Commercial Officer and member of the Management Committee at NH Hotel Group. Previously he was Senior Vice President Commercial Strategy & Pricing. An expert on revenue management, commercial practices and distribution, he gained experience in both urban hotels and resorts working at international hospitality companies such as Melia Hotels International, Hesperia, the Ritz and Le Meridien. Fernando co-founded the Revenue Management & Distribution firm Xotels (2006) and established the Master’s Degree “Expert on Revenue Management” at Universidad Rey Juan Carlos in Madrid in 2009.
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About NH Hotel Group

NH Hotel Group is a consolidated multinational player and a leading urban hotel operator in Europe and America, where it operates over 350 hotels. Since 2019, the Company works with Minor Hotels in the integration of their hotel brands under a single corporate umbrella with presence in over 50 countries worldwide. Together, both Groups have a portfolio of over 500 hotels articulated around eight brands: NH Hotels, NH Collection, nhow, Tivoli, Anantara, Avani, Elewana and Oaks - that comprise a broad and diverse range of hotel propositions connected to the needs and desires of today's global travellers.
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