Philip  Alford
Philip Alford

Philip Alford

Project Lead, Digital Transformation, Bournemouth University

Philip Alford is a Senior Academic in Digital Marketing in the Faculty of Management at Bournemouth University in the UK where he specializes in Digital Marketing. Philip works with a range of SMEs and micro businesses advising them on how they can develop more agile and data-driven digital marketing plans. He is a visiting professor at ESSEC Business School, France, where he has taught a range of marketing courses, both at MBA and executive education levels.
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Philip Alford is a Senior Academic in Digital Marketing in the Faculty of Management at Bournemouth University in the UK where he specializes in Digital Marketing. Philip works with a range of SMEs and micro businesses advising them on how they can develop more agile and data-driven digital marketing plans. He is a visiting professor at ESSEC Business School, France, where he has taught a range of marketing courses, both at MBA and executive education levels. He also teaches courses at the Management Center Innsbruck, and Zillertal Tourism School, in Austria.
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About Bournemouth University

Our focus is to equip you with the knowledge and professional skills to create ‘exceptional customer experiences’ in your chosen industry. We have a unique focus on the social, economic, environmental and cultural impacts affecting the contemporary tourism sector and are internationally recognised as a leading provider of courses in events, hospitality, leisure, retail, sport and tourism. Our courses are rated as ‘excellent’ by the Quality Assurance Agency, our research was assessed as being of national and international excellence in RAE 2008 and we were awarded the UNWTO- TedQual accreditation for tourism provision in 2010. Our close relationship with local and regional industrial partners helps us maintain our position at the leading edge of strategic thinking within the ‘experience economy’ of the sector.
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