Ralf  Denke
Ralf Denke

Ralf Denke

Vice President E-Business at Deutsche Hospitality

Ralf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”, “IntercityHotel” and “Jaz in the city”.  He manages the online distribution, online marketing activities and innovation projects for around 100 hotels globally.
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Ralf Denke is Vice President E-Business at the German hotel group Deutsche Hospitality and since January 2015 has been responsible for the whole digital strategy of their brands “Steigenberger Hotels and Resorts”, “IntercityHotel” and “Jaz in the city”.  He manages the online distribution, online marketing activities and innovation projects for around 100 hotels globally. Ralf has been working in the digital industry for almost 15 years, mainly at successful startup companies in the travel industry before he joined Deutsche Hospitality.
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About Deutsche Hospitality

Deutsche Hospitality brings together five separate hotel brands under a single umbrella. Steigenberger Hotels & Resorts has 60 hotels housed in historic traditional buildings and lively city residences and also offers health and beauty oases set at the very heart of nature. MAXX by Steigenberger is a new and charismatic concept which places the focus on the essential in accordance with its motto “MAXXimize your stay”. Jaz in the City branded hotels reflect metropolitan lifestyle and draw upon the local music and cultural scene. IntercityHotel offers more than 40 upper mid-range urban hotels, all of which are located within easy walking distance of railway stations or airports. And Zleep Hotels – a well-known and successful hotel brand in Scandinavia which offer service and design at a great rate for the many. The portfolio of Deutsche Hospitality currently includes almost 150 hotels on three continents 30 of which are in the pipeline.
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