John  Kennedy
John Kennedy

John Kennedy

CEO & Co-Founder of Kennedy Andersson AB

John Kennedy is the CEO & Co-Founder of Kennedy Andersson AB, an inbound marketing agency and consulting practice helping companies grow that have complex sales processes (mainly in IT, telecoms, heavy industry and the service sector). His teaching and consulting interests focus on digital marketing and CRM, particularly applied to hospitality.
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John Kennedy is the CEO & Co-Founder of Kennedy Andersson AB, an inbound marketing agency and consulting practice helping companies grow that have complex sales processes (mainly in IT, telecoms, heavy industry and the service sector). His teaching and consulting interests focus on digital marketing and CRM, particularly applied to hospitality. He has also held a visiting position at the Essec Business School, MBA in Hospitality Management and worked at Hertz, Hilton and the Carlson Rezidor Hotel group.
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About Bournemouth University

Our focus is to equip you with the knowledge and professional skills to create ‘exceptional customer experiences’ in your chosen industry. We have a unique focus on the social, economic, environmental and cultural impacts affecting the contemporary tourism sector and are internationally recognised as a leading provider of courses in events, hospitality, leisure, retail, sport and tourism. Our courses are rated as ‘excellent’ by the Quality Assurance Agency, our research was assessed as being of national and international excellence in RAE 2008 and we were awarded the UNWTO- TedQual accreditation for tourism provision in 2010. Our close relationship with local and regional industrial partners helps us maintain our position at the leading edge of strategic thinking within the ‘experience economy’ of the sector.
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