Resigned Author

Yearbook Articles

• Finding the future: Mobility, metrics, and merging skillsets 
  The HOTEL Yearbook Special Edition - Digital Marketing 2017
  Global|Property Technology|Revenue Management|Travel Technology|Mobile Marketing|Online Travel Agencies (OTA)

Other Articles

• Top 5 Things You Need to Know Now in Hotel Digital Marketing: January Edition
  21 Jan 21
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: December Edition
  19 Dec 20
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: November Edition
  16 Nov 20
• How to Prepare a Successful 2021 Hotel Digital Strategy & Marketing Budget Amidst COVID-19
  6 Nov 20
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
  19 Oct 20
• Bridging the Gap Between Guest Facing and Operations Technology in Hotels
  19 Oct 20
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
  17 Sep 20
• Asset Owners/Managers: Your Path Forward
  15 Sep 20
• Ripe for Rebound: A Safe and Digitally Connected Future
  20 Aug 20
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: August Edition
  18 Aug 20
• Ripe for Rebound: Contactless Guest Room Technology
  13 Aug 20
• Ripe for Rebound: Reimagining Hotel Touchpoints
  6 Aug 20
• Ripe for Rebound: The Future of Hospitality
  30 Jul 20
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition
  15 Jul 20
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
  16 Jun 20
• Hotel-Casinos: Get Ready for Re-Opening
  27 May 20
• Survey Results: How Hotels Are Coping With COVID-19
  18 May 20
• COVID-19 Hotel Recovery Strategy: Top 10 Digital Strategies to Thrive in the “New Normal” when Travel Demand Strengthens
  27 Apr 20
• COVID-19 Hotel Recovery Strategy: Top 10 Ways to Prepare your Hotel for the Rebound in Travel Demand
  21 Apr 20
• COVID-19 Hotel Recovery Strategy: Top 10 Digital Strategies While Travel is on Pause
  15 Apr 20
• In the Time of COVID-19: Top 5 Things You Need to Know Now in Hotel Digital Marketing
  3 Apr 20
• Crisis Management: Preparing Your Hotel for Coronavirus (COVID-19)
  10 Mar 20
• Designing a hotel loyalty program: Part 2
  20 Nov 19
• Designing a hotel loyalty program: Part 1
  15 Nov 19
• The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition
  30 Oct 19
• Counterpoint: Direct Group Sales Over Indirect Platforms
  5 Sep 19
• If Your Hotel Tech Doesn’t Boost Loyalty, There’s Trouble Ahead
  30 Jul 19
• Mobile Key Helps Combat Human Trafficking
  25 Jul 19
• How Hotels Can Bring Their Operations A-Game With Mobile
  26 Jun 19
• Why Amazon Should Acquire Airbnb – and Not for the Love of Travel
  13 Jun 19
• Mobile is the Most Important Part of Your Hotel’s Guest Engagement Strategy – Here’s Why
  10 Jun 19
• Why Empowering Guests Should Be Every Hoteliers Top Priority
  4 Jun 19
• Hoteliers, Take Note: Millennials Own Your Future
  30 May 19
• How Hotels Can Embrace the Experience Economy
  16 May 19
• Beware the 7 Warning Signs You Have an Outdated Hotel PMS
  16 May 19
• Why Technology And Hospitality Need To Be A Balancing Act
  9 May 19
• The Truth Behind Why Guests Want More Tech in Hotels, But With a Human Touch
  2 May 19
• Self-Service Sells: The Rise of Self-Service in the Hotel Industry
  25 Apr 19
• Two-Way Chat, A Game Changer for Guests—and Revenue
  10 Apr 19
• How Hotels Can Evolve and Reinvigorate Food & Beverage to Boost Profits and Elevate Guest Service
  28 Mar 19
• 5 Unique Experiences Hotels Can Use To Attract Guests
  21 Mar 19
• Guest Experience vs. Guest Engagement: Which Matters Most?
  21 Mar 19
• Different Travelers Want Different Things - So How Do You Know What Hotel Technology You Need?
  5 Mar 19
• Weaving Your Way Through Vendor Madness: What Should the Perfect Hotel Tech Partner Look Like?
  27 Feb 19
• The Great Connector: The Hotel Mobile App
  21 Feb 19
• “Netflix” your Revenue Culture
  15 Feb 19
• 2019 Predictions - Blockchain Will Not Be A Buzzword But Will Change Our Life (Part 5)
  15 Feb 19
• RM 4.0 – What Teenage Years And Revenue Management Have in Common
  14 Feb 19
• Revenue Management 4.0 - Embrace the Citizen Data Scientist (Part 4)
  14 Feb 19
• The Dawn Of The Virtual Assistant. Part 3
  13 Feb 19
• 2019 Predictions — The Digital Native (Part 2)
  12 Feb 19
• What Tinder and Hospitality Distribution Have in Common?
  12 Feb 19
• 2019 Predictions - A Year to Remember: Part 1
  11 Feb 19
• Digital Inspo: What Creative Hotels Are Doing Online
  11 Feb 19
• New Research Finds a Majority of Hotel Guests Rank Unfriendly Staff as Most Frustrating Part of Their Stay | by Alexander Shashou
  8 Feb 19
• Your Top 10 Digital Marketing New Year's Resolutions for 2019
  18 Jan 19
• The Modern Guest Experience & How Hotels Can Achieve It in 2019
  17 Jan 19
• 2019 Community Predictions
  7 Jan 19
• Hotel Loyalty in the Post-Transaction Era
  13 Dec 18
• The top 5 things you need to know now in hotel digital marketing: November Edition
  27 Nov 18
• Top 5 Blog Posts Hotels Should be Writing
  20 Nov 18
• Getting to the Core of It: What Plate Tectonics and Guest Engagement Have to Do With Each Other
  19 Nov 18
• The Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
  20 Sep 18
• What is RFM? Top 5 Ways to Elevate Your Digital Strategy & Increase Direct Bookings
  17 Sep 18
• How Harbor House Inn sailed to No. 1 on TripAdvisor & cut OTA commissions by 35%
  22 Aug 18
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: June Edition
  22 Jun 18
• The Top 5 Things You Need to Know Now in Hotel Digital Marketing: May Edition
  31 May 18
• How to Use the Google Ecosystem to Get Your Hotel’s Digital Strategy on Point
  17 May 18
• Hit the OTAs with a rebound: 5 direct booking strategies for hotels
  8 May 18
• 3 Benefits Of Incorporating Elements of Automation to Your Hotel Text Messaging Program
  3 May 18
• Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan
  23 Apr 18
• Hotel marketing to millennials
  3 Apr 18
• Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition
  21 Mar 18
• Getting Ready For The GDPR: What Hoteliers Need To Know
  15 Mar 18
• How Can Hotels Increase Revenue Without Putting More Heads in Beds?
  5 Feb 18
• 5 Ways Platforms Can Transform Your Hotel Operations
  18 Jan 18
• Attitude is Everything, and Other Pointers for Messaging Your Guests
  28 Nov 17
• 5 ways AI is transforming hotel marketing
  22 Nov 17
• Diving deep into data intelligence to drive guest loyalty & hotel revenue
  20 Nov 17
• How to manage your hotel’s online reputation
  25 Oct 17
• How to make the most of your hotel investment
  16 Oct 17
• Why matching your hotel brand to your customer persona is important
  11 Oct 17
• How to identify your customer personas
  5 Oct 17
• Is A Loyalty Programme Essential In Today’s Competitive Market?
  25 Sep 17
• The importance of using social media to engage with travellers
  22 Sep 17
• The importance of offering a personalized hotel experience
  13 Sep 17
• Hotelier’s Action Plan to Maximize Revenues from the Google Ecosystem
  7 Sep 17
• Why branding is important for both internal and external success
  4 Sep 17
• How to hire the right staff for your hotel brand
  28 Aug 17
• Getting into the Mind Set of Budget Planning Season for 2018
  23 Aug 17
• The 4 skills every hotel owner needs
  22 Aug 17
• Your Guests' Booking Habits are Changing, Yours Must Change Too
  16 Aug 17
• The importance of connectivity and integrations within the hospitality industry
  17 Jul 17
• Closing the Loop on the Travel Journey
  22 Jun 17
• 7 Must-Have Hotel Marketing Technologies
  1 Jun 17
• The Smart Hotelier’s Pre-Opening Digital Strategy
  24 May 17
• Should Hospitality Embrace or Ignore Google AMPs?
  18 May 17
• If You Outsource Your Hotel's Concierge Service You Need the Right Technology To Support It
  17 May 17
• Pricing With Confidence
  11 May 17
• 4 Ways Concierges Can Use Technology to Craft the Guest Experience
  19 Apr 17
• Innovating with AI: predictive analytics
  30 Mar 17
• Your Guests' Booking Habits Are Changing, Yours Must Change Too
  20 Mar 17
• How to Ace Peak Season Marketing
  2 Mar 17
• Social Media Strategy: How Much to Spend and Where
  21 Feb 17
• For 2017, Resolve to do Something About Your Hotel's Package Problem
  14 Feb 17
• Future-Proofing the Concierge Role
  7 Feb 17
• Technologies That Will Have A Major Impact On Hotels In 2017 And Beyond
  18 Jan 17
• Airbnb's CEO Took to Twitter to Ask His Users for Product Feedback:
  11 Jan 17
• Winning the Direct Booking: A 2017 Action Plan to Combat the Effect of Airbnb on Your Hotel’s Bottom Line
  10 Jan 17
• How to Jumpstart Your Hotel’s Direct Bookings through Multichannel Campaigns
  18 Nov 16
• 3 Ways to Leverage the Power of Platform Technology at your Hotel
  2 Nov 16
• The 3 Challenges to Operating Your Hotel as a Platform
  26 Oct 16
• The Real Reason Airbnb is Eating into the Hotel Market Isn’t What You Think
  19 Oct 16
• Playing Possum and Penguin: A Hotelier’s Guide to Navigating Google’s Recent Algorithm Updates
  17 Oct 16
• The One Thing You Control When It Comes To TripAdvisor Reviews
  14 Oct 16
• Introducing the "Shared Workspace Hotel"
  11 Oct 16
• What Most Hoteliers Underprioritize When It Comes to Hotel Operations Technology
  5 Oct 16
• 5 Ways for Hotels to Counter Growing Pressure from Review Sites, the Sharing Economy and the Expanding Technology Stack
  29 Sep 16
• How to Jumpstart Your Hotel's Direct Bookings through Social Media
  19 Sep 16
• Are we really siding with the OTAs on this one?
  7 Sep 16
• How to Jumpstart Your Hotel’s Direct Bookings through SEO
  23 Aug 16
• What if Airbnb Built a Hotel?
  5 Aug 16
• Smart Data Marketing in Hospitality: The Secret to Maximizing Direct Bookings
  7 Jul 16
• “There’s nothing more expensive than cheap managers:”
  17 May 16
• How Can Hotels Use On-Demand Technology to Cut Costs and Improve the Guest Experience?
  9 Feb 16
• 3 Ways Concierges Can Make Technology Their Biggest Ally
  2 Feb 16
• Offering Your Guests Mobile Technology is Good Customer Service: 4 Ways Luxury Hotels Can Use Technology To Provide Better Customer Service
  18 Jan 16
• The Meta Search Conundrum
  1 May 15
• Does Investing in Social Media Advertising Pay for Hoteliers?
  1 Apr 15
• Thinking Outside the Vendor RFP Process in Hospitality Digital Marketing
  16 Oct 14
• Online Travel Bookings Expected to Hit All Time High This Summer: $54 Billion
  14 Jul 13
• How Hoteliers Can Leverage New Pinterest Features to Enhance Their Online Marketing Strategy
  1 May 13
• From Dreaming to Booking: How Facebook Graph Search Plays a Role for Hotels in the Travel Planning Process
  27 Mar 13
• Converging Social & Mobile: Why 2012 is going to be "The Year of SoLoMo"
  22 Mar 12
• Top 20 Secrets to Success in Hotel SMS Marketing
  7 Dec 11
• A Case Study on Utilizing a Sophisticated SEM Technology to Increase Conversions, Boost Revenues and Optimize Search Engine Marketing ROIs
  18 Aug 11
• Hotelier’s Web Analytics Action Plan: Turning Knowledge into ROI-Focused, Action-Oriented Results
  1 Apr 10