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The next era of hotel distribution: Connecting supply and demand in the moments that matterBy Javier Delgado Muerza, Head of Vertical Search for Southern Europe at Google
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The decade’s dilemma: Product or retailBy Andrew Sangster, Owner of Hotel Analyst
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Taking back controlBy Fernando Vives, Chief Commercial Officer and member of the Management Committee at NH Hotel Group and Ana Morillo, Global Commercial Strategy & Pricing Director at NH Hotel Group
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State of the art in digitization of the hotel industryBy Ralf Denke, Vice President E-Business at Deutsche Hospitality
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Instant book: Is this the beginning of the end for direct hotel bookings?By Paul Mulcahy, SVP Commercial (Distribution, Sales and Marketing, Digital, Revenue Management)
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Intellectual property in the digital worldBy Ruth Walters, Garvey Schubert Barer; Hospitality Law and Intellectual Property
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The future of digital marketing: Change it if you can!By Sanjay Chib, Program Manager Global BBA and academic faculty at Les Roches Global Hospitality Education
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Emerging developments in the CRS market and their implications for hotels | By Michaela PapenhoffBy Michaela Papenhoff, Managing Director at h2c GmbH
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Only connect: How linking visitor personas to staff personas can supercharge your contentBy Nathan Midgley, Chief editor at Melt Content Marketing
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Demystifying the digital marketplace: Implications for the European marketplaceBy Cindy Estis Green, Co-founder and CEO, Kalibri Labs, LLC
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The direct booking trend: What is it really about?By Lennert de Jong, Commercial Director at citizenM
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Finding the future: Mobility, metrics, and merging skillsets By Resigned Author
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Digital analytics, demystified: Three analytical techniques to amp up your digital effortsBy Kelly McGuire, Principal Travel & Hospitality, ZS
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Highs and lows: Hotel digital marketing todayBy Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)
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Personalization as the key to success in managing the customer journeyBy Remy Merckx, Senior Advisor - Head of Travel & Hospitality at eClerx Digital
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Online reputation management: To 2017 and beyondBy Daniel E. Craig, Founder, Reknown
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Augmented reality and virtual reality: New realities in digital marketingBy Alex Gibson, Senior Lecturer in Marketing in the School of Hospitality Management and Tourism, Dublin Institute of Technology
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Curating the guest experience in the age of digital marketingBy Christophe Tayon, Marketing Director at Cendyn
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The content conundrum: Finding a way to describe your hotel successfullyBy John Burns, Hospitality Technology Consultant
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Generic blast emails are killing your businessBy Kenny Lee, VP of Marketing at Revinate
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Digital is metamorphosing hotel operating structuresBy Sophie Perret, Director at the HVS London office and Peter O’Connor, Professor of Strategy at University of South Australia Business School
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Make your digital marketing sustainable with evergreen contentBy Alan Young, Chief Strategist at Hospitality Net
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Online Travel Agents: Winners in a hyper-dynamic marketplaceBy Douglas Quinby , Vice President of Research at Phocuswright, Inc. and Lorraine Sileo, Senior Vice President, Research and Business Operations at Phocuswright and Alice Jong, Research Analyst at Phocuswright, Inc.
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Inbound marketing: Opportunity for all, large and smallBy Philip Alford, Project Lead, Digital Transformation, Bournemouth University and John Kennedy, CEO & Co-Founder of Kennedy Andersson AB
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Back to the future!By Marion Roger, General Manager N America at Dayuse.com
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Smart Data marketing in hospitality: The secret to maximizing direct bookingsBy Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant and Margaret Mastrogiacomo, EVP, Strategy at NextGuest
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Marketing is a mindsetBy Suzie Thompson, Vice President of Marketing at Red Carnation Hotels
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Hotels are racing with OTAs and metasearch giants to get to the top of the sales funnelBy Patrick Bosworth, Co-Founder and CEO at Duetto
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Boosting innovation in the HoReCa businessBy Olaf Koch, CEO of METRO AG