The HOTEL Yearbook Special Edition - Digital Marketing 2020

10 April 2019|The Hotel Yearbook 2020 – Digital Marketing aims to give practitioners an overview of changes, challenges and advances in the market, as well as show how digital marketing is being focused on the basics such as brand building and the customer journey. Guest Edited by consultant Martin Soler, co-founder of Paris-based Soler & Associates, it presents articles contributed by more than twenty experts and practitioners in this field, including citizenM's Robin Chadha, ESSEC's Peter O’Connor, NYU's Max Starkov, and other leading academics from Cornell and Lausanne.


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Martin Soler

GUEST EDITOR IN CHIEF

Martin Soler - Partner at Soler & Associates
With a background in marketing, Martin turned to the hotel industry, having become a GM for boutique hotels he then went on to become a founding staff and later VP Marketing of one of the leading hotel marketing agencies in Europe. He then joined the team of SnapShot as the CMO and helped define how hotel technology companies market themselves in the 21st century. Since then Martin has co-founded Soler & Associates to help hotel groups and hotel technology companies build and implement marketing strategies, a balancing act between creativity and efficiency.

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