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What happens when performance marketing caps?By Martin Soler, Partner at Soler & Associates
BRAND BUILDING
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The keys to successfully positioning your hotel brandBy RJ Friedlander, CEO of ReviewPro
DIFFERENTIATION
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The datafication of hospitality: Three reasons to start looking into data scienceBy Meng-Mei (Maggie) Chen, Assistant Professor at Ecole hôtelière de Lausanne and Alessandro Inversini, Associate Professor in Marketing at Ecole hôtelière de Lausanne (EHL)
UNDERSTANDING DATA
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Digital marketing & revenue management: Powerful partners in profitabilityBy Tammy Farley, President & Co-Founder, The Rainmaker Group
REVENUE OPTIMIZATION
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Nobody told you there’d be days like theseBy Matthias Huettebraeuker, Brand Strategist
BRAND EXPERIENCE
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Get off the social media merry-go-round with social commerceBy Hilary Murphy, Associate Dean and Full Professor of Digital Marketing at Ecole hôtelière de Lausanne and Alessandro Inversini, Associate Professor in Marketing at Ecole hôtelière de Lausanne (EHL)
SOCIAL COMMERCE
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Hotel brand building in a digital ageBy David Turnbull, Hospitality Entrepreneur , Founding Partner at Techtalk.travel
BRAND BUILDING
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Eleven questions for citizenM CMO Robin ChadhaBy Robin Chadha
CMO VIEW
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Yes, clicks and conversions are important, but don’t forget about brand marketingBy Daniel E. Craig, Founder, Reknown
DEMAND
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Independent hotels: An action plan to win the direct bookingBy Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality and Hospitality & Online Travel Tech Consultant
CUSTOMER JOURNEY
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Hoteliers are not powerless: a guide for the digital marketBy Cindy Estis Green, Co-founder and CEO, Kalibri Labs, LLC
DISTRIBUTION PLATFORMS
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'OK Google, find me a nice hotel for my weekend break in Berlin.'By Peter O’Connor, Professor of Strategy at University of South Australia Business School
VOICE
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Engaging guests with authentic experiencesBy Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI)
ADRIAN AWARDS
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Revenue science and the future of hotel revenue management | By Dr. Ravi MehrotraBy Ravi Mehrotra , President & Chief Scientist at IDeaS
REVENUE MANAGEMENT
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Digital branding for hotels: The four E’s to successBy Lulu Raghavan, Managing Director at Landor and Chekitan S. Dev, Marketing and Branding Professor at Cornell University
DIGITAL BRANDING
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The rise of attribute-based sellingBy Anson Lau, Managing Director - Shiji Distribution Solutions
ATTRIBUTE-BASED SELLING
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What do MMA and forecasting have in common?By Fabian Bartnick, Founder at Infinito
FORECASTING
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Four outside-the-box ways to improve brand awareness in 2019By Clay Bassford, founder of Bespoke Sound
BRAND AWARENESS
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Why hotels should fear the rise of Booking.basicBy Charlie Osmond, Co-Founder & Chief Tease at Triptease
BOOKING.BASIC
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Building and maintaining your hotel brandBy Michael Pardo, SVP Sales and Marketing at ICE Portal
IMAGERY
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The future of CRM, AI and machine learning for hotel marketingBy Casey Munck, Senior Director of Marketing at Revinate
CRM
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Think like a guestBy Frank Reeves, Co-Founder & CEO, Avvio
ARTIFICIAL INTELLIGENCE