Special Edition - Digital Marketing 2021
How is digital marketing combining the arts of offline marketing with the science of digital
performance-
based
marketing? The Hotel Yearbook 2021 – Digital Marketing will feature a wide range of editorial
contributions
from
senior executives and opinion leaders in the hotel industry addressing the key trends and areas of
change
in the
digital marketing landscape. Today, it is no longer enough only to measure clicks and conversions;
it’s also
necessary
to look at how our digital approach affects brand awareness and interest. Accordingly, the articles
published in The
Hotel Yearbook 2019 – Digital Marketing will reveal how this discipline is evolving from a pure
performance
marketing
game to a broader branding and visibility game, and will focus not only on AI, programmatic ads,
data,
metasearch
and other elements of the digital marketing toolkit, but also on their impact on brand building,
loyalty,
brand integrity
and the guest experience. Our new special edition will shed light on this fast-changing subject and
will be a
must-
read for all marketing professionals working in the hotel industry today.