4 April 2020|How is digital marketing combining the arts of offline marketing with the science of digital performance- based marketing? The Hotel Yearbook 2021 – Digital Marketing will feature a wide range of editorial contributions from senior executives and opinion leaders in the hotel industry addressing the key trends and areas of change in the digital marketing landscape. Today, it is no longer enough only to measure clicks and conversions; it’s also necessary to look at how our digital approach affects brand awareness and interest. Accordingly, the articles published in The Hotel Yearbook 2019 – Digital Marketing will reveal how this discipline is evolving from a pure performance marketing game to a broader branding and visibility game, and will focus not only on AI, programmatic ads, data, metasearch and other elements of the digital marketing toolkit, but also on their impact on brand building, loyalty, brand integrity and the guest experience. Our new special edition will shed light on this fast-changing subject and will be a must- read for all marketing professionals working in the hotel industry today.
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