“We are feeling machines that think – not thinking machines that sometimes feel!”

By Alex Batchelor, Chief Operating Officer at BrainJuicer | 8 Mar 13

Alex Batchelor is the Chief Operating Officer of the deliciously named BrainJuicer, a London-based agency that applies breakthroughs in behavioral economics and social sciences in the development of tools to explain and predict human behavior. He sheds light for us here on some of the company's new thinking in market research for the hotel industry.

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About BrainJuicer

BrainJuicer was founded in 1999 with one goal in mind: to re-invent market research. We know that emotional System 1 thinking - not rational System 2 - is the primary influencer of human decision making. So, to tap into how consumers really make decisions, we created a suite of proprietary Juicy methodologies and called for an industry-wide revolution.
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