The Hotel Yearbook is a family of publications that call upon a wide-ranging group of senior executives, analysts, consultants and opinion leaders from all over the world to ask, "What lies ahead for the global hotel industry?"
In The Hotel Yearbook - whether it is the highly respected annual edition or any of the special editions focusing on such critically important themes as technology, talent development, or the digital world - our forward-looking contributors share with you the key trends and developments that they believe could have an impact on the performance of the hotel industry in the future.
If you are working in the hotel business, the result is a comprehensive and truly fascinating compendium of trends and factors that could affect your business soon. And the new and innovative ideas that could fuel its growth in the years to come.
The Hotel Yearbook launches its 2nd in-depth volume looking at digital marketing trends in the hotel industry
19 December 2016 - Online promotion and communication is playing an ever-more important role in the way hotels successfully
market themselves and secure bookings – although there are many challenges as well. Released exclusively
e-book, The Hotel Yearbook 2017–Digital Marketing features editorial contributions from 35 opinion leaders
around the world on the ways hotel companies will be using digital marketing techniques in 2017 and
The Hotel Yearbook announces first-ever publication dedicated to sustainability; partners with IUBH’s Prof. Willy Legrand as Guest Editor in Chief
30 November 2016 - For the first time in its 11-year-old history, the publication The Hotel Yearbook will launch a special edition focused
entirely on sustainability in the hotel industry. Featuring editorial contributions submitted by some 50 internationally
respected senior executives, consultants and academics, this edition will examine trends and challenges that the
hotel industry faces as it explores and implements ways to operate more effectively as green enterprises.
Spearheading the project as guest editor is Prof. Willy Legrand, a leading expert on corporate environmental
The Hotel Yearbook launches its 4th annual look at hotel technology trends, including profiles of 18 tech-based hospitality startups
28 November 2016 - Released exclusively as an e-book, The Hotel Yearbook 2017 – Technology features contributions from more
opinion leaders around the world on the outlook for technological innovation in several key areas affecting the
success of a hotel enterprise.
Eyewitness reports from the year 2036 - Economical Changes ? | By Woody Wade
6 June 2016 - Economic changes would seem to be the biggest 'no-brainer' of the P-E-S-T quartet: What could be more
than the idea that if the economy is strong, the hotel industry will be strong, and vice-versa? That notion
justification.But there is more to 'the economy' than simply whether it's good or bad at the macro level. For
example, how (and where) will wealth be generated in 2036? Will people have the financial resources to travel
the future? Will our labor be valued differently? What about the things we want to buy – will they be
2036? And what factors will be important to us when we decide what to buy?
Eyewitness reports from the year 2036 - Societal Changes ? | By Woody Wade
2 June 2016 - We live in a 'VUCA' world – a world that is characterized by Volatility, Uncertainty, Complexity and Ambiguity.
it's getting more and more VUCA every year. Although this morass of rapidly changing vagueness surrounds
confronts us all the time, people – and entire societies – do still manage to form values, attitudes, opinions,
behavioral norms based on how they see the world changing. In 2036, the hotel business will be affected by
evolution of their customers' attitudes and behaviors just as much as it will be by dramatic technological
breakthroughs or sweeping political changes. The difference is that societal changes usually come about
slowly. Their impact, however, can be enormous – and longer-lasting.
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