Smart Hotelier’s 2014 “top10” digital marketing resolutions
Max Starkov, Adjunct Professor NYU Tisch Center for Hospitality, Founder & Director at NextGuest Digital, Mariana Mechoso Safer, Senior VP, Marketing at HeBS Digital | 3 Jan 14
Whether you’ve experienced digital marketing success this year, or have continued to
struggle with your direct online channel strategy, now is the perfect time for reflection
and planning ahead. We asked Max Starkov and Mariana Safer of HeBS Digital to share
their thoughts – new year’s resolutions, actually – on improving the chances for success
in the year to come.
This edition of the Hotel Yearbook is made available to you by PineappleSearch.
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NextGuest provides hoteliers with everything they need to thrive in the digital world. Through its subsidiary divisions, the company provides digital marketing, CRM services, technology solutions, and high-level consulting to some of the world’s top hotel brands. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting. Each arm of the company offers stand-alone services, while together they provide an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest.visit website