Smart Hotelier’s 2014 “top10” digital marketing resolutions

By Max Starkov, President & CEO at HEBS Digital, Mariana Mechoso Safer, Senior VP, Marketing at HeBS Digital | 3 Jan 14

Whether you’ve experienced digital marketing success this year, or have continued to struggle with your direct online channel strategy, now is the perfect time for reflection and planning ahead. We asked Max Starkov and Mariana Safer of HeBS Digital to share their thoughts – new year’s resolutions, actually – on improving the chances for success in the year to come.

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About HEBS Digital

Founded in 2001, HEBS Digital is headquartered in New York City and has global offices in Las Vegas, Eastern Europe, Munich, and Asia-Pacific. Through its Smart Guest Acquisition Suite, including the smartCMS®, Smart Personalization Engine, Smart Data Marketing, and full-service digital consulting and marketing solutions, HEBS Digital helps hoteliers drastically boost direct bookings, lower distribution costs, and increase the lifetime value of guests. Its diverse client portfolio consists of top-tier luxury and boutique hotel chains, independent hotels, resorts and casinos, franchised properties and hotel management companies, convention centers, spas, restaurants, DMO and tourist offices. Part of NextGuest Technologies, HEBS Digital and Serenata CRM, the most comprehensive Hotel CRM Suite today, are the creators of the hospitality industry’s first Fully-Integrated Guest Engagement & Acquisition Platform.
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