Foresight and innovation in
the global hotel industry

Anticipating a social media rebirth | By Keith Kefgen and James Houran

Managing Director & CEO at AETHOS Consulting Group
Managing Director at AETHOS Consulting Group
Keith Kefgen darkKeith Kefgen lightJames Houran darkJames Houran light

Synopsis

Is the social media phenomenon really a paradigm shift, or are these technologies merely new tools for doing things people have been doing for thousands of years? Keith Kefgen and Jim Houran of AETHOS Consulting Group look at the likely evolution of social media, and remind us that – especially in the world of hospitality – human interaction will still trump contact through technology.