Don’t let the sun go down
Tammy Farley, President & Co-Founder, The Rainmaker Group | 12 Oct 14
With hotel room inventories increasing but opportunities to book groups in decline, hotels must become more competitive when
it comes to maximizing their potential group revenues. To do this, as Tammy Farley of Rainmaker writes, they must be able to
separate the wheat from the chaff when it comes to leads.
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About The Rainmaker Group
The Rainmaker Group was co-founded in 1998 by Bruce Barfield and Tammy Farley – each bringing to the
table more than 20 years of experience in revenue optimization and the successful deployment of revenue
management solutions internationally.
Over the years, Bruce and Tammy built a solid customer base and a management team that shares their
passion for creating and nurturing customer relationships, and for delivering products that continue to
deliver outstanding quantifiable returns for customers. In 2012, following an extended period of
extraordinary growth for the company, Bruce and Tammy secured a $33.8 million equity investment from
Norwest Venture Partners (NVP) to further accelerate growth.visit website