The guest of the future
Ian Yeoman, Associate Professor at Victoria University School of Management | 14 Jan 15
Tomorrow’s hotel guest will be demanding, still aspirational, technologically aware and financially savvy, writes Dr. Ian Yeoman, a well-known tourism futurist at Victoria University of Wellington in New Zealand. How will these traits shape the way the hospitality industry serves them? He posits four future outcomes for The Hotel Yearbook.
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About Victoria University
The School of Hospitality, Tourism and Marketing is a leading provider of programs for the high profile service sector and has been pioneering industry courses and research since 1962. The School is Australia's longest-established provider of hospitality and tourism programs. Our multi-award winning hospitality and tourism programs continue to attract more undergraduates than any other hospitality or tourism programs at an Australian university. The School also offers one of the most extensive ranges of marketing courses, from Sports Marketing through to International Marketing, including the latest subject choices in services and electronic marketing.