Tourism today and tomorrow – a billion opportunities

By Demian Hodari, Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL), Adrian Ruch, Analyst at HVS Hodges Ward Elliott | 14 Jan 15

As one of the world’s largest and fastest-developing economic sectors, would it not be better – in the name of sustainability – if the tourism industry would hit the brakes and slow its rapid, resource-consuming growth? This idea was addressed by Taleb Rifai, Secretary-General of the World Tourism Organization (UNWTO), in a recent speech to students at the Ecole hôtelière de Lausanne. Demian Hodari, Professor of Strategic Management at the school, and Adrian Ruch of HVS Hodges Ward Elliott report on Mr. Rifai’s interesting response.

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About Ecole hôtelière de Lausanne (EHL)

EHL Ecole hôtelière de Lausanne (Lausanne) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893 with over 25,000 alumni worldwide and over 120 nationalities. EHL is the world's first hospitality management school that provides university-level programs at its campuses in Lausanne and Chur-Passugg, as well as online learning solutions. The School is ranked n°1 by QS World University Rankings by subject and CEOWorld Magazine, and its gastronomic restaurant is the world's only educational establishment to hold a Michelin Star.
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