Tourism today and tomorrow – a billion opportunities

By Demian Hodari, Associate Professor of Strategic Management at the Ecole Hôtelière Lausanne (EHL), Adrian Ruch, Analyst at HVS Hodges Ward Elliott | 14 Jan 15

As one of the world’s largest and fastest-developing economic sectors, would it not be better – in the name of sustainability – if the tourism industry would hit the brakes and slow its rapid, resource-consuming growth? This idea was addressed by Taleb Rifai, Secretary-General of the World Tourism Organization (UNWTO), in a recent speech to students at the Ecole hôtelière de Lausanne. Demian Hodari, Professor of Strategic Management at the school, and Adrian Ruch of HVS Hodges Ward Elliott report on Mr. Rifai’s interesting response.

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About Ecole hôtelière de Lausanne (EHL)

Ecole hôtelière de Lausanne (EHL) is an ambassador for traditional Swiss hospitality and has been a pioneer in hospitality education since 1893. It has created and inspired a unique professional community of 25,000 hospitality managers, united by the values and the legacy of EHL. EHL offers five academic programs; a Bachelor, a Master of Science, a blended MBA and a suite of professional development courses. The academic portfolio is developed to evolve and adapt to the needs of both the industry and the students, and offers a wide range of possibilities that make an EHL education flexible and accessible to young talents from all around the world. EHL is regularly recognized as the best hotel management school in the world, offering university studies to over 3000 enthusiastic and talented students from over 100 different nationalities. EHL is a member of EHL Group, a life-long learning partner for the hospitality industry.
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