Accor’s new digital strategy: the unanswered questions

By Peter O’Connor, Director of the MBA in Hospitality Management at ESSEC Business School | 14 Jan 15

Last October, global hotel operator Accor held its first digital day, launching its ambitious digital transformation project “Leading Digital Hospitality” and highlighting the importance of digital for the hotel company of tomorrow. This ambitious plan focuses on reinventing both the customer experience and hotel operations through digital technology, with the company committing €225 million to eight clearly defined projects over a five year period. With the hype now cooling, and implementation of the plan well underway, the Hotel Yearbook asked ESSEC’s Peter O’Connor to take the opportunity to quiz Vivek Badrinath, Accor’s Deputy Chief Executive Officer and the plan’s main architect, on many of the questions on everyone’s lips.

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With 30 years of experience in hospitality management, ESSEC offers an MSc in Hospitality Management program. Recognized worldwide and taught by the industry's leading professionals and professors, our program prepares future managers for high-level operational responsibilities in all tourism and hospitality sectors, including hotel and restaurant management, catering, amusement parks, retirement homes, consulting and related activities. Demanding, thorough and taught exclusively in English, this MBA will add a whole new dimension to your career.
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